Create a great app and then worry about what to do once it’s wildly successful. Otherwise you may waste energy, time, and money fixating on something that never even happens.
Getting Real: Scale Later (by 37signals)
Every successful person I have heard talk about their plans before they succeeded like Chris Rock, or Jordan Hasay today, or Jerry Seinfield, or Steve Jobs, always talked about their backup plan if everything completely failed. They never took success for granted. This is something I never want to do because I am not successful yet and may never be with my current idea.